Chile: Frei will try to “glue” his image to Bachelet’s
When Frei hit the final straight in the 1st round he changed his strategy. Instead of defending the achievements of the Concertación governments, he opted to try and “glue” his image to President Michelle Bachelet’s, who was positively evaluated by nearly 80% of Chileans, according to last polls.
According to sources related to Frei’s campaign, Bachelet’s participation in the campaign will be greater in the 2nd round. Besides using the president’s image, Carolina Tohá (secretary of the Interior) and Juan Carvajal (Bachelet’s director of communications) will delegate their functions in order to concentrate fully on the campaign.
Furthermore, Concertación intends to exploit what they classify as the “confusion” Piñera makes between politics and business. One of the criticisms is that in 2006 the presidential candidate used privileged information to buy shares in LAN Airlines.
In an interview with the press, Sebastián Bowen, Frei’s campaign coordinator, said that the strategy for the 2nd round will be combining the defense of Bachelet government with criticism of Piñera.
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